For Cape Town, 2014 is just the beginning of a better city by design.
Cape Town’s bid to be World Design Capital 2014 forms part of a broader vision to transform Cape Town into a sustainable, productive African city, bridging historic divides and building social and economic inclusion through design. The creativity of the city, country and continent will be showcased through a year-long programme of design-focussed events, exhibitions, projects and initiatives.
While designers and innovators will most certainly benefit from the exposure, Cape Town has a bigger design message for the world.
In Africa, where basic survival conditions and societal problems are an every-day reality, design’s problem-solving capabilities has the potential to improve and transform lives – therefore Cape Town’s WDC 2014 bid promise is “Live Design. Transform Life.”