Everyone in South Africa is invited to reimagine the face of the Naspers Centre.
Media24 is initiating a design competition (“the Competition”) to rejuvenate the exterior of the Naspers Centre, situated at 40 Heerengracht, Cape Town Foreshore. For this project we will partner with Cape Town Design NPC (“Cape Town Design”) in support of World Design Capital Cape Town 2014 (“WDC 2014”).
The Competition provides an opportunity for everyone in South Africa, from architects, graphic designers and urban planners to students, innovators and novice artists, to reimagine the face of a landmark on the Foreshore, and the role it plays within the built environment of one of the most beautiful cities in the world.
Furthermore, the Competition will act as the catalyst to revitalise the brand identity (including the logo, colour palette and brand collateral) (“the Rebranding”) of Media24, Africa’s leading media company – a very exciting undertaking in its own right, and a key focus in the group’s transition from a print-to-multi-platform media business. Proposals in respect of the Rebranding will be solicited in a separate process and does not form part of the Competition.
The building will be renamed the Media24 Building. All Naspers branding will be removed and the new Media24 logo will be applied to the exterior.
Participants are therefore not bound by the existing brand identity or corporate colour palette when submitting their design proposals in respect of the Competition.
The Competition will run from November 2013 to February 2014, followed by a comprehensive process of the screening and adjudication of design proposals in March 2014, the announcement of winners (1st, 2nd and 3rd places) in April 2014 and implementation of the chosen design proposal in 2014.
Media24 believes that this is a unique opportunity to inspire, develop and promote local design innovation in support of the City’s vision to create a sustainable future through design.
Cash prizes to the total value of R320 000 (three hundred and twenty thousand South African rand) will be awarded to the top three winning proposals. Recognition aside, the winning design proposal will have the potential to transform Cape Town’s iconic skyline in a timeframe that extends beyond WDC 2014.