Media24 launches design competition to rejuvenate the façade of its 26-storey head office, Naspers Centre, on Cape Town’s Foreshore
Media24 is partnering with Cape Town Design NPC to launch a competition for interested parties in South Africa, from architects, graphic designers and urban planners to innovators and novice artists, to submit design proposals to reimagine the façade of its head office, the landmark Naspers Centre, on Cape Town’s Foreshore.
Built in 1962, the building was the tallest in Africa at the time. At 26 storeys it is still a prominent feature of Cape Town’s skyline. With Cape Town’s designation as World Design Capital 2014, the media company is using the city’s year of design as a chance to redesign the building’s exterior. For the competition, Media24 provides a blank canvas to South Africa’s brightest minds to inspire creative thinking and pioneer design innovation.
Esmaré Weideman, CEO of Media24, says the competition is a chance to bring new life to the city’s oldest skyscraper and contribute to the continued expansion of the Foreshore precinct and the city as a whole.
“Cape Town’s Foreshore, and the rest of the city, is changing dramatically,” says Weideman.
“This is our opportunity to use the principles of sustainable design to transform a landmark building at the centre of the area, and to celebrate the innovation and design thinking that has led the development of Cape Town’s creative economy. What’s more, this is a great opportunity to participate in the rebranding of Media24 as a funky, on-the-move media company.”
Alayne Reesberg, CEO of Cape Town Design NPC, the implementation company driving the World Design Capital 2014 programme, hopes the competition will attract design ideas from South Africa’s leading and emerging architects and designers. “The theme of Cape Town’s World Design Capital designation is ‘Live Design. Transform Life,” says Reesberg. “This competition is designed to ignite the imagination of creatives across the country and inspire them to use their design skills to transform an important piece of the city’s architectural heritage.”
Design proposals need to focus on additions to, installations on and visual solutions for the existing building. No alterations to the existing structure of the building will be considered. Entries will be judged against a set of criteria which includes, among other factors, sustainability, aesthetic appeal and broader community involvement in the realisation of the design initiative. Curators drawn together by Cape Town Design NPC will assess the submissions and a panel of judges from within Media24 will select the winning design.
Entries will be accepted from 11 November 2013 and close on 28 February 2014. Media24 will award cash prizes for the three winning submissions, a first prize of R200 000, a second prize of R80 000 and a third prize of R40 000. The winner will be announced on 8 April 2014. All guidelines and design considerations are available on the website and competition submission portal www.design.24.com which goes live on 4 November 2013.